RICH & DOW was i digital marketing company I started in the summer of 2012 with a partner. At RICH & DOW, our mission was to support industry leaders apply interactive solutions to build their brands and create great customer experiences across the entire digital channel.
As creative partner my role was initially to design and create the full visual identity including website, social media integration, on-line campaigns and on-line strategy.
Partner, Creative director, UX and UI design strategy, prototyping, visual identity design.
As a result of our strong branding strategy we attracted a broad range of clients assisting with a variety of digital strategy
and creative solutions.
Don't be a stranger!
Drawing on the RICH & DOW essence of British charm and humor, the company website was styled in the form of a campaign website using provocative and amusing add campaigns to challenge clients perceptions with Monty Pythonesque humor.
The site aimed to be visually appealing and challenge the standard webformat at the time, encouraging strangers to interact and become friends of RICH & DOW.
RICH & DOW
With RICH & DOW we set out to add a hint of British charm and humor to the digital Scandinavian market. Our half Danish and half British backgrounds gave us an edge and fresh insight into the market's - both sides of the ditch. This formed the corporate identity of RICH & DOW and became the inspiration and flavor of client interactions, campaigns and strategies
The Don't be a stranger campaign launched the company inviting potential clients in for a cuppa tea and a marketing pitch.
Primary - Helvetica, Bold
Secondary - Helvetica, Neue
RICH & DOW extended their British hospitality hosting visitors via various social media platforms including Facebook, Twitter, LinkedIn, and google +. Facebook being the most active channel obtaining more than 100.000 views.
A gents essentials
At RICH & DOW a solid handshake is not a thing of the past.
Because you only get one chance to make a strong first impression the visual
identity echoes the straight forward and clear way we do business.