L O A D I N G

 

 

LEARN RIGHT FROM WRONG Private Startup

CLIENT

This was a start-up is a project aiming to create a  fashion, art and lifestyle brand.

PROJECT

Develop a competitive fashion brand that challenges the market boundaries  and creates an insoluble link between art and fashion.

MY ROLE

Brand strategy, concept development, art direction,  visual identity design.

ACHIEVEMENT

Lookbook, Imagebook, marketing strategy

 

Visual identity

The strong visual profile of the brand defines the core identity and its creative reference. The visual identity strives to relate the undeniable link between art and fashion.

LEARN RIGHT FROM...

... IS THE NEW RIGHT

Lookbook SS. 10

Keywords for the  Spring/summer collection 2010.

White, black, back and Scandinavian simplicity with an underground edge.

Headline - HELVETICA, Bold, CAP

Primary

ABCE

ABCDEFGHIJKLMNOPQRSTUWYZ

0123456789!@€%^&*

Secondary - Helvetica, Light

AaBbCc

Secondary

abcdefghijklmnopqrstuwyz

ABCDEFGHIJKLMNOPQRSTUWYZ

0123456789!@€%^&*

Face-to-face

Billboard campaign to promote the simple, stylish, personal, up-close and honest style of the brand, WRONG is all about being confident and knowing exactly what you stand for.

SS 10 OUT NOW