This was a start-up is a project aiming to create a fashion, art and lifestyle brand.
Develop a competitive fashion brand that challenges the market boundaries and creates an insoluble link between art and fashion.
Brand strategy, concept development, art direction, visual identity design.
Lookbook, Imagebook, marketing strategy
The strong visual profile of the brand defines the core identity and its creative reference. The visual identity strives to relate the undeniable link between art and fashion.
LEARN RIGHT FROM...
... IS THE NEW RIGHT
Lookbook SS. 10
Keywords for the Spring/summer collection 2010.
White, black, back and Scandinavian simplicity with an underground edge.
Headline - HELVETICA, Bold, CAP
Secondary - Helvetica, Light
Billboard campaign to promote the simple, stylish, personal, up-close and honest style of the brand, WRONG is all about being confident and knowing exactly what you stand for.
SS 10 OUT NOW